Hi-fi prototype review.
Photo by me.
Photo by me.
My group after presentation
Photo by a member of staff.
Photo by a member of staff.
Me at final client presentation rehearsal.
Photo by me.
Photo by me.
The challenge
Making rehab interesting to everyone
Making rehab interesting to everyone
Anthony (KITE™ Director of Partnerships & Strategic Initiatives)
shared their current problems & goals with us.
shared their current problems & goals with us.
Destimatise Rehabilitation
Common stigma relating ‘rehabilitation’ to drug-abuse, which negatively affects KITE’s branding.
Promote KITE's Work
They aim to raise awareness on their research goals by educating potential partners & the public.
Attract Funding Partners
Give prospects a memorable experience of KITE’s professionalism to foster partnerships.
Getting Started
We dug deep to learn more about KITE™
We dug deep to learn more about KITE™
We learnt about KITE’s research efforts, their labs, partnerships, and fundings.
Funded by UHN
Projects are either funded by their parent foundation (UHN) or partnering companies.
Informs Policy/Products
Their researches inform public policies or product design.
Intangible Impact
Their researches are crucial, but rarely translate into tangible impacts.
Images from
kite-uhn.com
Group presntation material.
and their competitors too.
and their competitors too.
We thought of borrowing the co-design element from Design-Thinking, allowing prospects to empathise & resonate with KITE’s mission of betterment through research.
We conducted competitor analysis on design thinking sprints involving some form of third-party partnership, and how other hospital-affiliated research organisations raise fund.
We conducted competitor analysis on design thinking sprints involving some form of third-party partnership, and how other hospital-affiliated research organisations raise fund.
The pivot
But something just wasn't right...
But something just wasn't right...
After the analysis, we chatted with experts on how research fundings work. And found some major issues with our original direction.
Economic Reality
Canada lack industries to commercialise research efforts. Hospitals do but they rely on funding too.
Scope Creep
Acquiring funds have too many other interests in play, most are beyond the scope of any UX project.
Lack testing targets
We lack realistic choices as user testing since recruiting a KITE’s prospect is not possible.
Narrow Our scope
To ensure a strong & focused solution, we decided to focus on only educating our users.
Group presentation materials
Why the change
We pivoted to focus on educating others,
We pivoted to focus on educating others,
We shared insights below with our client and agreed to drop funding for a strong & dedicated solution.
Pivot from funding
Getting funds requires more than UX; dropping it allows us to build a more focused solution.
More user representation
Educating the public means accessible representative samples for user testing.
Focus on education
We can now build a strong solution by narrowing our scope to educating others.
interviewed people on rehab & learning,
interviewed people on rehab & learning,
We wanted to understand how people learn complex topics the best.
Experience with rehab
We wanted to validate the stigma on rehab being related to drug-abuse.
Learning complex topics
We wanted to know how people learn complex topics, and how they prefer so.
Garnering Support
We also wanted to know what makes people support an organisation or cause.
Group presentation materials
Group research artefacts.
and learnt how users learn the best.
and learnt how users learn the best.
We got valuable insights, and used affinity map to find patterns before representing users with 2 data-driven personas.
Engage in Community
They love engaging in community settings & value their shared experiences.
Interactivity
Our users told us they learnt the best by doing things hands-on.
Multi-media experence
They also wanted multi-media experiences as engaging with other mediums enriches the learning process.
We reviewed the constraints,
We reviewed the constraints,
Our design had to respect technical limitations, which the following were the main ones.
Product Accessibility
To accommodate for larger range of audience, the product has to be accessible for people of varied range of technical capability.
Limited Resources
We don't have access to advanced production equipments which meant we had to create mostly paper or hand-crafted designs.
Limited Time
We had a mere 4 weeks to go from Lo-Fi to final product, which includes the user testing.
Group presentation materials.
and decided to make an Escape Room.
and decided to make an Escape Room.
An escape-room-in-a-box satisfies all of our users' learning patterns.
Invites Collaboration
Players of an escape room almost always need another player to solve challenges together.
Interactive by Nature
Physical escape rooms relies on many tactile hardware to advance the level and win.
Multi-media addons
Modern escape rooms can implement various media types to accompany the experience.
Group project artefacts.
Prototype & Testing
We created Lo-Fi designs & tested it,
We created Lo-Fi designs & tested it,
Our gamified-experience was based upon facilities inside the KITE’s physical research complex.
While the concept behind is solid, our testing unveiled insights.
While the concept behind is solid, our testing unveiled insights.
Users Were Interest
They expressed interest to learn more about KITE™ in the future.
No enjoyable enough
Some parts were heavy on information and users thought it wasn't fun enough.
Overly Complicated
A part involved too many specific steps to win which users thought it was too complex.
Simplified the flow
To tackle the above, we simplified the mechanics and prioritised enjoyment to elicit interest instead of forcing the knowledge down their throat.
Group project artefacts.
Made improvements and tested again,
Made improvements and tested again,
We tested with another set of participants to ensure they wouldn’t know the answer to the escape room for a fair test.
More insights arose as features were added.
More insights arose as features were added.
users love eye-candies
Users liked the newly added graphics and visuals, so more will be added.
Nice Multi-Media
Users liked the multi-media elements for its uniqueness.
Technical Difficulties
Errors in the multi-media affected immersion.
More Graphics & Details
Add more of what users like for further immersion and squish the bugs.
Production
Making of the Hi-Fi Prototype
Making of the Hi-Fi Prototype
Due to my prior experiences, I was tasked with creating all of the high-fidelity designs.
Custom Design System
I studied KITE’s branding to design a consistent & scalable family of visual system.
Publication-Ready
I designed with publishing standards in mind so future mass production would be seamless.
Marketing Visuals
I also created 3D visuals to showcase the design in its best possible form.
Production artefacts, photos by me.
Tailor-made marketing renders made for presentation by me.
(NOT made by AI, feel free to ask me about it).
(NOT made by AI, feel free to ask me about it).
Wrapping up
The final design was a success!
The final design was a success!
We tested again with users to ensure the new design doesn’t hinder usability before presenting to the client & judges.
Users loved it
Users continue to express interest for KITE™ after testing with the Hi-Fi prototype.
Presented to client
I presented our design on behalf of our group to our client & judges from Scotiabank™.
Won 3rd place
Judges from Scotiabank™ awarded our team the 3rd out of 5 competing teams.
Top to bottom: user testing artefact, rehearsal photo by me, group photo by staff member.
Analysing metrics
Did we hit the mark?
Did we hit the mark?
The goal was to educate our users by making them interested in KITE™.
Metrics measured suggested a successful final design.
Metrics measured suggested a successful final design.
How to measure Interest??
Interest is abstract: Intent-to-engage was used instead to find indicators of an interested user.
Intent-to-engage..?
Refers to users who are highly likely to engage with KITE™ after playing the game in the future.
methodology
Users who showed express interest towards learning more about KITE™ were tallied.
Examples can include saying they'll learn more on their own or will support KITE™ if the opportunity comes.
Examples can include saying they'll learn more on their own or will support KITE™ if the opportunity comes.
+82.5% Intent-to-engage
% increment of Intent-to-engage of initial interview compared to Mid-Fi & Hi-Fi user testing.
Major Takeaways
Major Takeaways
While we learnt a lot in this project, some of them are particularly notable.
Beware of scope-creep
Focused scope = strong solution; don't be afraid to narrow down when it benefits the product & org.
Respect constraints
Learn to work with constraints as the solution can only be as good as how well it works in real world.
Dream (Realistically)
There’s always a better solution, but sometimes compromise is needed to produce a realistic one with the resource and time constraints.
Thanks for reading!
Thanks for reading!
Read about how I worked with my client to redesign & deployed their fully-responsive landing page with completely customised graphics.
responsive landing page
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Designing a brand new landing page for a Canadian IT consultancy.
(Full case study coming soon..)
(Full case study coming soon..)